E-Commerce

Designers of e-commerce applications need to create usable and efficient sites that allow users to find the products they are looking for with ease and with minimum effort. At the same time e-commerce systems need to convey an organisations' brand identity and build user trust. Our research on e-commerce is focused on the potential trade-off decisions that are required in pursuing these goals. We use eye-tracking to measure the effect of design decisions on user's behaviour on an atomic level. To research effects on user trust, we adapt methods from experimental economics.

Publications

Peer-Reviewed

  1. Jens Riegelsberger, M. Angela Sasse & John D. McCarthy (2005). The Mechanics of Trust: A Framework for Research and Design. International Journal of Human-Computer Studies, 62(3), 381-422 [PDF (via ScienceDirect)].
  2. John D. McCarthy, M. Angel Sasse & Jens Riegelsberger (2004). The Geometry of Web Search. Proceedings of HCI2004, 6-10 Sep 2004, Leeds, UK.
  3. J.Riegelsberger, M. A. Sasse & J. D. McCarthy (2003). Trust at First Sight? A Test of Users' Ability to Identify Trustworthy e-Commerce Sites. Proceedings of HCI2003, 8-12 Sep 2003, Bath, UK, pp. 243-260.
  4. J. D. McCarthy, M. A. Sasse & J. Riegelsberger (2003). Can I have the Menu Please? An Eyetracking Study of Design Conventions. Proceedings of HCI2003, 8-12 Sep 2003, Bath, UK, pp. 401-414. [PDF]
  5. J. Riegelsberger, M. A. Sasse & J. McCarthy (2003). Shiny Happy People Building Trust? Photos on E-Commerce Websites and Consumer Trust. Proceedings of CHI2003, 5-10 April 2003, Ft. Lauderdale, FL, US. [PDF]
  6. J. Riegelsberger (2003). Interpersonal Cues and Consumer Trust in E-commerce . CHI2003 Doctoral Consortium, Extended Abstracts CHI2003, 5-10 April, Ft. Lauderdale, FL, US. [PDF]
  7. J. Riegelsberger (2002). The Effect of Facial Cues on Trust in e-Commerce Systems. HCI 2002 Doctoral Consortium, Proceedings of HCI 2002, Volume II, Sept. 2-6, London, UK, pp. 234-235. [PDF]
  8. J. Riegelsberger & M. A. Sasse (2002). Face it - Photos don’t make a Web Site Trustworthy. Extended Abstracts CHI2002, 20-25 April, Minneapolis, MN, pp. 742-743. [PDF]
  9. J. Riegelsberger & M. A. Sasse (2001). Trustbuilders and trustbusters: The role of trust cues in interfaces to e-commerce applications. 1st IFIP Conference on e-commerce, e-business, e-government (i3e). Oct. 3-5 2001, Zurich, Switzerland, pp. 17-30. [PDF]

Other

  1. J. D. McCarthy, J. Riegelsberger, & M. A. Sasse (2005). Position Paper: Commercial Uses of Eye-tracking. HCI 2005 Workshop on Commercial Uses of Eye-Tracking, 05 September 2005, Edinburgh, UK. [PDF]
  2. J. Riegelsberger (2005). Trust in Mediated Interactions. PhD Thesis University College London, 27 June 2005. [PDF (2.9 MB)].
  3. J. Riegelsberger, M. A. Sasse (2003). Designing E-Commerce Applications for Consumer Trust. In O. Petrovic, M. Ksela, M. Fallenböck, C. Kittl (Eds.). Trust in the Network Economy. Wien, New York: Springer, pp. 97-110. [Abstract]
  4. J. Riegelsberger & M. A. Sasse (2000). "Trust Me, I'm a .com": Reassuring shoppers in electronic retail environments. Intermedia, Vol. 28, No 4 - June 2000.

This page was last modified on 28 Dec 2010.